On 31st July, Friday. Nike, apparel brand released its “YOU CAN’T STOP US” commercial. It is an amazing alignment of different sports, from chronologically different point in time, and altogether different kind of sport. The video has surpassed 57 million views on youtube and 40 million views on twitter since its release. The sports fraternity have been struck with a lightining after seeing this.
The charismatic commercial featured, 53 Nike sponsored athletes from 24 sports taken from allover the world. 4,000 sequences were shortlisted and whittled down to 72, forming 36 split-screen pairings to create this sports masterpiece
Wonderful huddle of Indian women cricket team. A slam dunk from Lebron James, skateboarder Leticia bufoni’s fall in SLS super crown 2016, and various other clips from others sports are beautifully juxtaposed alongside, the narration is being given by World Cup winning U.S Footballer, Megan Rapinoe. Theme of togetherness and shared commonalities, the video is very emotional to sport-lovers.
Appearances –
Breanna Stewart , Caster Semenya , Christian Kirksey , Colin Kaepernick , Corey Seager , Cristiano Ronaldo , Crystal Dunn , Danny Green , Debinha Miri , Eliud Kipchoge , Eric Reid , Giannis Antetokounmpo , Hanna Ryzhykova , Jaelene Hinkle , Javier Báez , Jewell Loyd , Kylian Mbappé , Kyrie Irving , Larry Fitzgerald , Larry Ogunjobi , LeBron James , Leo Baker , Leticia Bufoni , Luvo Manyonga , Megan Rapinoe … Voice Over), Mike Muscala , Mohamed Salah , Naomi Osaka , Nathan Chen , Olivier Vernon , Rafael Nadal , Riley Lennon Nice … Golfer in blue shirt, Rory McIlroy , Russell Wilson , Serena Williams , Sloan Boettcher … Softball player, Sue Bird , Tiger Woods , Tobin Heath , Tommy Pham , Tyler Ervin , Venus Williams
Advertiser – Nike
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Song – Daylight – Cowboys in Japan.